June 26, 2019 =========
☆ consistent 一貫した
If you are consistent, you are constant, dependable, regular, persistent, unchanging. If you are consistent in business, you take action on a regular basis. The Q&A for this week is “What do you think is important for business success?” One of the sample answers is, “Taking consistent action.”
I think this is a great answer – it’s true you must take constant and consistent action. And you also much be dependable, and unchanging. One of the reasons McDonald’s is so successful is not because of the delicious burgers (because are they even delicious?? I don’t think so!). They are successful because they are consistent. No matter where you go in the world, the burgers are the same, the flavor and the way they look. Customers love it when businesses are consistent, it makes them feel safe!