June 18 – complete

June 18, 2019 =========

☆  complete  仕上げる


If you complete something, you finish doing, making, or producing it. One common business strategy I see these days, is people marketing a product they haven’t completed making! This way, they get people interested in buying the product, and get them to give their email address to go on a list, so they can be notified when the product is completed and ready to purchase.

One way this works well, is using a website like Kickstarter. I really love this way of doing business. If you have an idea for a product, or a sample of your product, but not really sure if it’ll be successful, you can pitch your idea on Kickstarter and try to raise the money to complete your product. Many successful businesses have started this way.

Is this common in Japan too?