June 17, 2019 =========
☆ avoid 避ける
If you want to start up and run a successful business, then you need to know what to do, but also what to avoid. One of the main things to avoid is undervaluing your product or service. So many new business owners think that a cheaper price is more attractive to the customer or they lack the confidence to charge the price they want or need to charge to be profitable. Try to avoid this mistake!
Another big mistake new business owners make is avoiding marketing. There are no rules on how to market your business. You can do word of mouth, or internet marketing, or even place an advert in the newspaper. However, make sure you don’t avoid marketing – how else will your customers find you?