loyalty 誠実

January 13, 2014 =========
☆ loyalty 誠実
You might already know this word, as it is often used by shops when they give a “points card” to collect points every time you shop at their store. In English, this was called a “loyalty card” because the shops wanted to thank you for being loyal to them.
However, recently marketing has changed and people don’t seem to have as much loyalty to certain stores anymore. So instead, these cards are now often called “Reward Cards” instead, because they offer you a reward for your loyalty. What about in Japan, are these kinds of loyalty cards still popular?