tactic 戦術

August 11, 2016  =========
☆ tactic 戦術
When I was growing up there was an advert for a candy company that sold little mints called “Tic-tac” (You can see an image here: http://tinyurl.com/jj6nh4r). The idea was that you got two hours of fresh mint breath for just 2 calories.
The catch copy was “Tic tacs are my tactic” They reversed the two words to create the word “tactic”, clever, right? So if you had just eaten lunch and needed to go to a meeting, these little mints would be your tactic (strategy or method) to get fresh breath before the meeting!
I think this catch copy is also an interesting tactic, as it is clever and amusing to the brain… I still remember it after 20 years!