June 12, 2019　=========

☆  competitor  競争相手

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I took a business course a few years ago, and the first step in the course was to decide your profit plan. The teacher said that a strong profit plan will help you decide your goals and the numbers that you need to reach them.

Interestingly, this profit plan also talked about positioning and using your unique strengths to reach your market. According to the teacher, if you are able to articulate your brand in a way that resonates with your market, then you will not need to worry about your competitor, and you definitely won’t need to enter into price wars.

According to the course, setting yourself up as a unique business and product, means the competitor is irrelevant! What do you think? Is it possible to be so good in business that your competitor is irrelevant?

Bye,

Chris