December 17, 2019　=========

☆  connect つなぐ

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Have you ever thought about serendipity in real life and serendipity in the digital world? In real life, we connect with others naturally throughout the day. Each of these interactions could lead to a delightful and inspiring event, or it might not. We usually think of things that happening through this kind of connecting with others as a “happy accident.” Also known as serendipity. 

On the other hand, when we connect to things and people through the Internet, Google and other search engines are using algorithms to connect us with the people and things they think are important. When we enter search terms into the search engine, we are going to discover someone or something new. We are connecting to what we want to find. Instead, the algorithms is connecting us to information that it thinks will keep us interested and happy. This is based on all the previous data it has collected on us… Yikes! It might seem like serendipity online, but who is really in charge of all of the connecting we do online?

Bye,

Chris